MLB Sponsorships
Between 2015 and 2017, Esurance partnered with Major League Baseball and Buster Posey. The sponsorship included the creation of digital banners, landing pages, website skins, event displays, signage, and social media content.
Landing Pages
Designed to captivate and convert, our landing pages create a lasting first impression. Through our MLB partnership, we crafted high-impact designs that boosted engagement and drove conversions.
Online Banners
These online banners, featured prominently on MLB.com and other sports sites, directed users to engaging landing pages designed to drive conversions and enhance the MLB partnership experience.
Emails
Sent throughout the baseball season, these emails ranged from promoting our MLB sponsorship to exciting offers like the All-Star Game Sweepstakes, keeping fans engaged and informed.
All-Star Game
As part of our MLB partnership, we hosted a variety of exciting events to help sweepstake winners navigate the All-Star Game activities. One year, we organized a thrilling softball game with hosts Joel McHale and Andy Cohen, while another featured a fun "Wheel of Challenges" hosted by Josh Duhamel and Pudge Rodriguez. I had the pleasure of designing the signage, wheel, and welcome booklet for these events, ensuring a seamless and memorable experience for all the winners.
Social Media
We actively promoted our partnership with MLB, engaging fans with the MLB All-Star Game ballot sweepstakes and exclusive giveaways from Buster Posey. Our posts helped build excitement and drive participation, keeping fans connected to the action all season long.
Social Media Holiday Giveaway
I created engaging Instagram content to capture attention and drive participation. This included a mix of photos and videos, where I carefully staged the giveaway items and designed custom elements to highlight the prizes and build excitement.
Quotes for a Cure
The Buster and Kristen Posey Fund is dedicated to supporting pediatric cancer research, and we partnered with them to help raise funds for this vital cause. Our efforts included creating a dedicated landing page, crafting email campaigns, designing signage at the Giants stadium, and streaming a live interview with Buster and Kristen from our office to further amplify the cause.
^ I created a shot list for a quick photoshot with Buster and loaded him up with baseball bats.