23andMe
As a marketing designer at 23andMe, I created integrated campaigns and engaging marketing assets across digital, print, and social media. Collaborating with cross-functional teams, I helped bring the brand’s message of personal empowerment and scientific discovery to life, driving awareness and customer engagement through compelling visual design.
Black Friday and Cyber Monday
I designed an integrated Black Friday and Cyber Monday campaign, creating promotional materials for the website, email, and paid social. The assets highlighted exclusive offers and limited-time deals, driving urgency and engagement across all platforms.
BF Pubsite
BF Email
BF Paid Social
BF Animated Paid
CM Pubsite
CM Email
CM Paid Social
Valentine’s Day Campaign
I created a fully integrated Valentine’s Day campaign that linked 23andMe to personal health, positioning it as a meaningful gift for self-care. The campaign centered on the theme of self-love, encouraging individuals to prioritize their health and well-being.
Pubsite
Paid Social
Animated Paid
Organic social old school Valentine’s Day cards
DNA Day
I designed a DNA Day promotional campaign, creating digital and social content to raise awareness and celebrate the power of genetic insights.
^Explorations
Pubsite
Paid Social
Animations
I created dynamic animations that brought concepts to life, enhancing brand messaging and user engagement.
Biological Age
Records & Archives
Historical Matches
Total Health
