Lemonaid Health
As a Marketing Designer at Lemonaid Health, I created engaging emails, paid social ads, animations, and videos to connect with our audience and drive brand awareness. My work blended creativity with strategy, delivering impactful digital content that showcased Lemonaid’s services and engaged customers across multiple platforms. Copywriting by Emanuel Behrendt.
Emails
I designed marketing emails to communicate value propositions, promotional offers, and inform both existing and potential customers about Lemonaid Health's services. I implemented a modular design strategy, using color backgrounds to segment sections and make the content more digestible. The goal was to create reusable components that ensured consistency while allowing flexibility to adapt to different strategies and campaigns.
^ Welcome Email
^ Ella Announcement
^ New Reply-to-refill (21% increase)
^ Abandoned Intake
An email campaign designed to communicate with users who’ve provided their email but have not completed user account creation.
^ ED Cross-Sell
^ Men’s Health
^ 0-6 Months Expired Prescriptions
^ Customer Onboarding Email Series
Email series to add critical touch points to customers who have authorized payment for a medical visit. Must complete the visit in 7 days or the payment is refunded. Annual order impact is estimated to be 600-750.
Paid Social Media
I designed paid social media ads to drive brand awareness and customer engagement. I crafted eye-catching visuals that highlighted key services, promotions, and the brand's mission. By tailoring content for various platforms, I helped optimize performance and reach target audiences effectively, contributing to the growth of Lemonaid's online presence and customer base.
Mental Health
Erectile Dysfunction
^ Scruff
^ Grindr
^ Grindr
Various Services